Estádio da Luz is one of the most popular football attractions in Lisbon, drawing thousands of fans and tourists daily, especially on match days and weekends. During peak season (June–September), wait times at the ticket counter can stretch up to 45–60 minutes, particularly between 11am and 2pm. On weekdays or during the off-season, unreserved visitors can still expect 20–30 minute waits.
The stadium tour and museum are accessed via the Megastore entrance on the west side of the stadium. Queues often begin forming before opening and wrap around the store facade, especially during summer holidays and school vacation weeks.